DIGITAL SPECIALIST
2017 - Present

Bank of New York Mellon | Insight Investment

Manage the firm’s global presence through Social, Email and Search. Introduce and deliver strategies to grow digital activities in EMEA, APAC, US and UK.

Create a strategy to improve organic and paid engagement on key sales campaigns. Improve regional growth in core digital activities. Develop new tools and technologies, to support and increase public profiles of client-facing staff.

1

social media brand engagement

Increased social media engagement by over 70% globally
2

Increased inbound traffic

Increased total website sessions to core content pages by 175.5% over 13 months
3

Improved search visibility

Have increased the inbound traffic through search by 20% over 12 months.
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1

Improved email conversions

Successfully improved email conversions by 10% in 3 months
2

Built new website

Lead on launch of responsive website
3

Improved search visibility

Improved SEO score and lead conversions by 30% in 3 months
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Digital Project Manager
Feb 2016 – April 2017

SOAS University of London

To manage and improve student admissions and conversions, by leading and improving the digital strategy.

Leading on email marketing, SEO, Google Display advertising and other PPC campaigns.

Digital Project Manager
Feb 2016 – April 2017

City and Islington College: London’s leading college

To manage and launch a brand new website, along side the biggest summer campaign to date. Managing creative agencies and leading on functional design decisions.

Working along side the Head of Marketing to deliver an industry leading web platform with a multi-faceted online marketing campaign.

1

Delivered new website

Successfully project managed the website development project
2

Increased web traffic

Increased website traffic by 30% in 6 months
3

Increased digital marketing conversions

Increased email, social and web conversions by 12% in 6 months
4

Improved web content and search performance

Improved SEO optimisation and rank quality score
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1

Developed digital strategy

Wrote and designed 2015-17 Digital Strategy
2

Wrote social media strategy

Wrote and designed 2015 Social media strategy
3

Wrote SEO strategy

Wrote and designed 2016 SEO strategy.
4

Alleviated call center strain

Reduced customer service calls by 20% in 5 months
5

Increased engagement on key research

Public engagement on all online consultations increased by 50% in five months.
6

Increased website traffic

Site traffic up by 60% in 2 months
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Digital Communications Manager
SEPTEMBER 2014 - MAY 2015

General Pharmaceutical Council

To develop GPhC’s digital strategy and organisational development online. Training teams and positioning GPhC as a leader of social media and public engagement.

Also, to transition GPhC onto a new website platform with improved UI and UX for 2016.

Digital Communications Coordinator
MAY – SEPTEMBER 2014

L&Q Housing

To develop and improve social media and SEO strategy, with a secondary objective to improve website user experience.

To increase new customers and sales leads using the website and PPC campaigns.

1

Improved conversions through search

Click through rate 2% higher on all search engines.
2

Reduced advertising spend

Reduced PPC expenditure by 10% per month.
3

Improved online journey for residents

Number of online resident complaints down 20%
4

Increased Twitter engagement

Twitter engagement up 50% in 3 weeks
5

Site traffic up

Site traffic up by 30% in 2 months
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1

Increased search traffic and conversions

Increased conversions from search by 20% per month
2

Increased online membership sales

Increased sales leads from website by 10% per month
3

Increased existing member engagement

Increased membership engagement by 20%
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SEO MANAGER
2013 - 2014

PRS for Music

Formally develop the company’s SEO and PPC marketing strategy. Leading to more online registrations and business.

Working with partners to increase website memberships and social media engagement through European advertising campaigns.

 

DIGITAL MANAGER
2012 - 2013

Notting Hill Genesis

To develop and manage the advertising and marketing strategy for the 50th anniversary of the company.

Leading on the development of a promotional website and advertising content.

1

Improved new traffic to website

60% traffic increase
2

Increased social media presence

Additional 200 new followers per month
3

Trended on Twitter

Ran a joint Twitter campaigns with British Film Institute which trended for 1 week
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1

Increased online donations

Increased donations by 20% over 5 months
2

Trending in Spain and France

Trending Twitter campaign in Spain and France, supported by video and celebrity outreach.
3

Increased effectiveness of email campaigns

20% increase on click-through rates in email campaigns
4

Increased search visibility

10% monthly increase on average keyword positions on all search engines
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Senior Digital Marketing Officer
2012

Action Against Hunger

To manage and run the international marketing campaigns as well as increase monthly UK online donation targets.

 

Digital Communications Exec
2012

Sport England

Managing Sport England’s websites and intranet as well as provide branding and design support to the organisations.

Provide first-line support business partnerships teams by taking the lead on projects and delivering support.

 

1

Increased online donations

Increased donations by 20% over 5 months
2

Trending in Spain and France

Trending Twitter campaign in Spain and France, supported by video and celebrity outreach.
3

Increased effectiveness of email campaigns

20% increase on click-through rates in email campaigns
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1

Increased online donations

Increased online donations by 20% over two months.
2

Increased email marketing effectiveness

Improved Email open rate by 5% and click through rate by 2% over two months.
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Digital Communications Executive
2011

Mind

Implementing, monitoring and evaluating digital campaigns, and managing Mind’s social media activity. Engaging with audiences online and across a range of channels. Coordinating social media campaigns, and social media members of the public.

Online Communications Officer
2011

Viridian Housing

To manage and run online content such as web content, email campaigns and intranet news, as well as leading on digital training within the organization.

Working with the customer service team to design and develop new online solutions for residents, and staff. Managing all printed design projects with an external agency.

 

1

Trained regional teams and officers

Managed teams and departments in monitoring and building social media profiles.
2

Training marketing officers

Managing and training content authors for internal and external websites.
3

Leading on senior stakeholder reporting

Reporting and analysing website traffic and user behaviour for senior executives
4

Training customer service teams

Providing digital expertise and support to customer service and project development teams.
5

Developing new website services

Integrating the website with new software products and solutions.
6

Collaborating on a range of marketing campaigns

Working with designers daily, to produce a range of marketing material and collateral.
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1

Political speeches and press releases

Provided and supervised political speeches, media releases, events and media enquiries.
2

Lead on website redesign

Project managed tender process for new website, also planning for budget and migration of content.
3

Staff training on web development

Trained and mentored staff in uploading and editing content on web applications.
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Communications Officer
2009 - 2011

Australian Local Government | Hobsons Bay City Council

Primarily as a press resource, writing speeches, press releases and media responses on behalf of the Council and its politicians. Later extending the role into writing online and for email audiences. Eventually managing the tender, interview and design process for the new website.