Career History
& Experience

2021 - present

Vice President, European Digital Marketing
Lazard Asset Management

Responsible for developing marketing strategy, creating and implementing campaigns and increasing client engagement for UK, Nordics, Netherlands and the Middle East. Working closely with distribution channels. Focused on growing and maintaining marketing automation platforms, as well as working hands-on with European colleagues to developing regional campaigns.

Details
Summary of Achievements

Salesforce Integration

Integrated Salesforce into global digital marketing channels like social, email and web.

Upgraded Templates

Upgraded EMEA Email templates and user journeys. Improved sales’ targeting ability and engagement rate by 10% in the first 6 months.

Upgraded Templates

Upgraded EMEA Email templates and user journeys. Improved sales’ targeting ability and engagement rate by 10% in the first 6 months.

Upgraded Templates

Upgraded EMEA Email templates and user journeys. Improved sales’ targeting ability and engagement rate by 10% in the first 6 months.

Upgraded Templates

Upgraded EMEA Email templates and user journeys. Improved sales’ targeting ability and engagement rate by 10% in the first 6 months.

Upgraded Templates

Upgraded EMEA Email templates and user journeys. Improved sales’ targeting ability and engagement rate by 10% in the first 6 months.

2017 - 2021

Digital Marketing Specialist
Insight Investment | Part of Bank of New York Mellon

Named the 2020 Employee of the Year by Insight’s Executive Board.

In charge of growing and managing the firm’s online presence and digital marketing activities in EMEA, APAC, US and UK. Improving organic and paid engagement on key products campaigns, and developing new tools and technologies to support client facing teams and new business.

Details
Summary of Achievements

Social Media Presence

Increased social media followers and engagement by over 70% globally over three years.

Upgraded Templates

Increased attendance on virtual events by 75% in 2020.

Upgraded Templates

Redesigned and streamlined global email marketing programme, increasing the conversion rate to the website (globally) by over 100% during the last four years.

Upgraded Templates

Designed and implemented global SEO programme, integrated with channel and content marketing teams.

Upgraded Templates

Introduced social media lead generating, working with senior members of the client facing teams to find and add leads directly into the sales pipeline.

Upgraded Templates

Designed and implemented paid advertising on social media channels.

Upgraded Templates

Designed and implemented social media monitoring programme.

Upgraded Templates

Reduced PPC spend by 15% annually during the first 24 months, improving the ROI of paid text and display campaigns over two years.

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Strategy and Marketing Work

Continue the career experience to see work completed work with various organisations.

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