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Higher Education

SOAS has a proud and important role in the higher education sector. Known for it’s diversity in subject matter, and student bodies – SOAS University of London is uniquely positioned to offer students a truly global focus on studies and career opportunities.

PRS for Music Limited is the UK’s leading collection society, bringing together two collection societies: the Mechanical-Copyright Protection Society and the Performing Right Society. It undertakes collective rights management for musical works on behalf of its 140,000 members.

SEO
Pay Per Click Advertising
Google Tag Manager

Feb 2016 - Mar 2017

Digital Marketing Consultant

  • Manage and improve student admissions and conversions, by leading and improving the digital strategy.
  • Lead on email marketing, SEO, Google Display advertising and other PPC campaigns.
  • Develop a WordPress blog site to increase SEO and targeted traffic
  • Redesign and Optimise Email Campaign for mobile devices
Results over 12 months:

Increased Email conversion rate

10%

Increased engagement on mobiles

40%

Improved SEO and lead conversions

30%

Designed and Built custom Editorial Website

100%