SOAS University of London
London's Top University for Teaching
SOAS has a proud and important role in the higher education sector. Known for it’s diversity in subject matter, and student bodies – SOAS University of London is uniquely positioned to offer students a truly global focus on studies and career opportunities.
We where hired to:
- Manage and improve student admissions and conversions, by leading and improving the digital strategy.
- Lead on email marketing, SEO, Google Display advertising and other PPC campaigns.
- Develop a WordPress blog site to increase SEO and targeted traffic
- Redesign and Optimise Email Campaign for mobile devices
Color & material
We worked with the SOAS corporate colour palette, tying it closely to the corporate website. However we went with a new shade of blue as the accent colour to give the site a more modern and distinctive theme. The font we chose followed news sites such as The Guardian and BBC, however we opted to use a San-Serif font to keep the feel modern.
Washed Blue
#417e94
Magenta Magma
#c62a41
Jaded Earth
#2f3530
Exo Bold
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Exo Regular
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Philosopher Regular
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Our impact
Over the course of 12 months, we were able to build and deliver some key technical achievements. Here are some of our favourites.
Integration with YouTube API
The site displays in full width for sliders, on a grid of 1280 and 960px for desktops, and scales under 490px for mobiles. All sidebars, widgets, carousels are also scaled, or disabled according to the UI plan.
Deploy
The integration with YouTube allows the carousel and hero items to pull directly from a channel or playlist. All comments and likes on YouTube can also be used. This was achieved through PHP and Google’s Developer console.
Category and taxonomy driven sliders
The main carousel automatically pulls from tailored blog posts from certain categories and taxonomies, such as post date and popularity. It will therefor priorities articles which have comments or are new. It automatically pulls the featured image as well as the excerpt.
Integration with Facebook API
The Facebook Integration allows visitors to create accounts using their Facebook information, and can also be used on mobiles without opening a browser. It will automatically pull the profile picture and basic information, which doesn’t require additional permissions from the user or review by Facebook. User information is also collected and stored in an XML which can easily be imported into email campaigns or bespoke CMS systems
Beautiful and functional on every device
The website is made for all devices, automatically scaling banners, images, news articles and events calendars. The website also streamlines loading time on mobile devices, ensuring that browsing on the go is quick and easy.
- Engaging hero articles
- User commenting and sharing
- Powerful upcoming events calendar
- Intuitive menus and related news articles
- Student recruitment call-to-actions
Integration with Twitter API
Integrated with the Twitter API services, to deliver real-time tweets, posts and statistics. This allows SOAS to show Twitter activity with each subject area and school.
Integration with Google Analytics, Tag Manager and Retargeting
Integrated the Universal Analytics Java Script on all pages, within the header. This allows SOAS to integrate the website with Tag Manger, Google Data Studio and more. Making it easier to inform key decisions when running PPC and Social media campaigns.
Available Globally
This allows users to write articles, add to forums, comment on articles and be notified when there has been activity on their own posts. More importantly, it can also be extended to eCommerce Functions, such as purchase history, transactions and more.
Custom widgets and sidebars for specific page templates
Page templates will have their own sidebars and widgets which priorities content tailored to that user journey. This includes, account creations, social media information, related articles and posts, and upcoming events.