Industry leader and community friend
London’s Leading College City and Islington College are the biggest provider of education for 16-18 year olds in London and change the lives and careers of thousands of adult learners who return to study vocational or Access courses. Welcoming students from Islington to China every year.
Objective: To manage and launch a brand new website, along side the biggest summer campaign to date. Managing creative agencies and leading on functional design decisions.
Working along side the Head of Marketing to deliver an industry leading web platform with a multi-faceted online marketing campaign.
- Successfully project managed the website development project
- Delivered project on time and on budget
- Increased website traffic by 30% in 6 months
- Increase online marketing conversion rate by 12% in 6 months
- Worked with agency to develop and lead on UX best practices
- Improved SEO optimisation and rank quality score
- Improved integration with Google Analytics and other marketing reporting tools.
IN just over 3 months we directly contributed to:
Search Results Click through rate
Reduced PPC expenditure
Reduced resident complaints
Overall website traffic
We were tasked with improving the SEO strategy, from the beginning to end of the user journey. This included paid advertising as well as organic traffic and referrals. We made various improvements on-site as well as some updates to the Metadata Schemas.
We were also contracted to improve the user experience across the main website as well as micro sites. This was achieved by reviewing content, navigation and on-site search. This also extended to the Corporate Intranet, where we used Sharepoint do improve staff tools, directories and the process of updating information on the website.
We implemented a series of video blogs with the CEO and promoted on social media with it’s own campaign. We also supported customer service staff in transforming the corporate Twitter account into a customer service line, mimicking services such as Amazon and Apple.