A leading global asset manager across liability driven investment, fixed income and currency, multi-asset and absolute return. Clients include pension funds, corporates, local authorities, insurers, sovereign wealth funds, wealth managers, financial institutions and individual investors.
Mar 2017 - Apr 2021
To improve SEO score and B2C conversions. To increase website memberships and social media engagement. Developed SEO and PPC Marketing Strategies.
Results over 4 months:
Reduced PPC spend
increased social media followers and engagement
increased viewers of the firms online video content
Redesigned and streamlined global email marketing programme
Designed and implemented global SEO programme
Introduced social media lead generating