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Finance & Banking

Bank of New York Mellon | Insight Investment

By April 17, 2021January 10th, 2022No Comments
Financial

A leading global asset manager across liability driven investment, fixed income and currency, multi-asset and absolute return. Clients include pension funds, corporates, local authorities, insurers, sovereign wealth funds, wealth managers, financial institutions and individual investors.

SEO
Pay Per Click Advertising
Google Tag Manager

Mar 2017 - Apr 2021

Digital Specialist

To improve SEO score and B2C conversions. To increase website memberships and social media engagement. Developed SEO and PPC Marketing Strategies.

Results over 4 months:

Reduced PPC spend

15%

increased social media followers and engagement

70%

increased viewers of the firms online video content

75%

Redesigned and streamlined global email marketing programme

100%

Designed and implemented global SEO programme

100%

Introduced social media lead generating

100%