Government

Australian Government | local authority

By December 29, 2011 March 23rd, 2020 No Comments

Industry leader and community friend

Hobsons Bay is situated on Port Phillip Bay around 10 kilometres west of central Melbourne. It covers an area of approximately 66 square kilometres.

Hobsons Bay has more than 20 kilometres of bay frontage, quality residential areas, a huge expanse of environmentally significant open space and a range of major industrial complexes, which contribute significantly to the economy of Victoria.

These features contribute to the City’s culture, which is strongly linked to its maritime heritage, environment, industry and lifestyle.

IN just over 3 months we directly contributed to:

Search Results Click through rate

80%

Reduced PPC expenditure

50%

Reduced resident complaints

30%

Twitter engagement

50%

Overall website traffic

30%

Objective 1.

01. SEO

We were tasked with improving the SEO strategy, from the beginning to end of the user journey. This included paid advertising as well as organic traffic and referrals. We made various improvements on-site as well as some updates to the Metadata Schemas.

Objective 2.

02. UX

We were also contracted to improve the user experience across the main website as well as micro sites. This was achieved by reviewing content, navigation and on-site search. This also extended to the Corporate Intranet, where we used Sharepoint do improve staff tools, directories and the process of updating information on the website.

Objective 3.

03. Engagement

We implemented a series of video blogs with the CEO and promoted on social media with it’s own campaign. We also supported customer service staff in transforming the corporate Twitter account into a customer service line, mimicking services such as Amazon and Apple.