SOAS University of London
Impress on & off stage
We worked with one of London's leading dance companies to re-brand and design the new website.
Storm re-designed and reinvigorated Uchenna, with industry leading web solutions, including powerful new membership conversion strategies.
Increased Email conversion rate
Increased engagement on mobiles
Improved SEO and lead conversions
We where hired to:
Over the course of 12 months, we were able to build and deliver some key technical achievements. Here are some of our favourites.
Integration with YouTube API
The site displays in full width for sliders, on a grid of 1280 and 960px for desktops, and scales under 490px for mobiles. All sidebars, widgets, carousels are also scaled, or disabled according to the UI plan.
The integration with YouTube allows the carousel and hero items to pull directly from a channel or playlist. All comments and likes on YouTube can also be used. This was achieved through PHP and Google’s Developer console.
Category and taxonomy driven sliders
The main carousel automatically pulls from tailored blog posts from certain categories and taxonomies, such as post date and popularity. It will therefor priorities articles which have comments or are new. It automatically pulls the featured image as well as the excerpt.
Integration with Facebook API
The Facebook Integration allows visitors to create accounts using their Facebook information, and can also be used on mobiles without opening a browser. It will automatically pull the profile picture and basic information, which doesn’t require additional permissions from the user or review by Facebook. User information is also collected and stored in an XML which can easily be imported into email campaigns or bespoke CMS systems
A custom theme development with all the moves
Since its inception in 2009, Uchenna Dance, led by Vicki Igbokwe, has grown from an informal explorative company to a tour de force within the dance sector.
This has been, in part, due to the easy to use and creative brand we have created online.
- Dynamic video carousels
- Intuitive class signup forms
- Easy to use calendars
- Full responsive layout
- Ajax masonry galleries
- Integration with YouTube and Vimeo APIs
Color & material
The colour harmony was chosen to create strong contrasts and easily display sign-posted content. Hero-ing the most important buttons, text and call-to-actions.
We’ve also used a various custom fonts that compliment the colour palate, while still providing bold headings on multiple device sizes.
Integration with Twitter API
Integrated with the Twitter API services, to deliver real-time tweets, posts and statistics. This allows SOAS to show Twitter activity with each subject area and school.
Integration with Google Analytics, Tag Manager and Retargeting
Integrated the Universal Analytics Java Script on all pages, within the header. This allows SOAS to integrate the website with Tag Manger, Google Data Studio and more. Making it easier to inform key decisions when running PPC and Social media campaigns.
This allows users to write articles, add to forums, comment on articles and be notified when there has been activity on their own posts. More importantly, it can also be extended to eCommerce Functions, such as purchase history, transactions and more.
Custom widgets and sidebars for specific page templates
Page templates will have their own sidebars and widgets which priorities content tailored to that user journey. This includes, account creations, social media information, related articles and posts, and upcoming events.