London’s Leading College City and Islington College are the biggest provider of education for 16-18 year olds in London and change the lives and careers of thousands of adult learners who return to study vocational or Access courses. Welcoming students from Islington to China every year.
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To manage and launch a brand new website, along side the biggest summer campaign to date. Managing creative agencies and leading on functional design decisions.
Working along side the Head of Marketing to deliver an industry leading web platform with a multi-faceted online marketing campaign.
Successfully project managed the website development project
Delivered project on time and on budget
Increased website traffic by 30% in 6 months
Increase online marketing conversion rate by 12% in 6 months
Worked with agency to develop and lead on UX best practices
Improved SEO optimisation and rank quality score
Improved integration with Google Analytics and other marketing reporting tools.